Friday, September 25, 2015

Cloud Telephony for Insurance


Ozonetel synergises with the insurance industry as the ‘Cloud Communications Partner’ for The ET Insurance Annual 
Summit 2015
Ozonetel, the pioneer in Cloud Communications, recently participated as ‘Cloud Communications Partner’, and one of the key sponsors for the ‘The Economic Times Insurance 2nd Annual Summit 2015’ held on September 23, 2015 in Mumbai. Hosted by The Economic Times, this annual event was aimed bring together leaders from insurance industry to contemplate on relevant topics like policy & regulatory changes, insurance in financial inclusion, technology and consumer awareness strategies.
The event was attended by the CXO level leaders from the Insurance Industry. Our Chief Growth Officer, Anurag Banerjee, moderated a high profile panel discussion on Customer Engagement in the Insurance Industry which was attended by the likes of G Durgadas, MD & CEO, SBI Life Insurance, Milan Naik, Country Head – Marketing & Institutional Business, Liberty Videocon General Insurance, Sanjay Tripathy, Sr. EVP & Head – Marketing, Product, Analytics, Digital & E-Commerce, HDFC Standard Life Insurance among few others. The Panel discussion lasted 90 minutes and was highly engaging as it brought out the various pain points that the Insurance Industry is facing with engaging with their customers and keeping them on the plans or really long durations of 15-20 years or longer. It also gave an insight on the various measures being taken by the Insurance companies to engage their customers in the fiercely competitive digital world. Anurag was applauded for his ability to flawlessly moderate the session and making it highly interactive for the attendees as well.
The event gave Ozonetel to showcase its products and services via the Kiosk and an opportunity for the team to interact on a one-on-one basis with the Industry stalwarts.

Commenting on the event, Anurag said, “We believe the insurance market in India largely remains an under-penetrated market. At Ozonetel we have consistently partnered with various insurance players with the objective to help them ‘Connect, Communicate and Engage’ with their customers throughout the customer life cycle. Our products address most of the challenges that this industry faces be it providing structured and seamless communication through various touch points, personalized communication, help to increase rural share, increase customer loyalty, retention and satisfaction, etc.”
According to a report, the Indian life insurance sector is likely to grow between 12-15% in financial year 2015 -16 and will be marked with much increased reach, premiums and density. Further, plans from regulatory agency IRDA to introduce newer channels for distribution such as insurance marketing firms only adds to the optimistic outlook.
With the ability to reach 4 billion consumers across 150 countries, Ozonetel products support brands to help drive sales higher, create more impressions per dollar and engage with them with well-timed content. It is the only Telco grade multi-channel communication platform on the cloud in India.