Ozonetel synergises with the
insurance industry as the ‘Cloud Communications Partner’ for The
ET Insurance Annual
Summit 2015
Ozonetel, the pioneer in Cloud Communications,
recently participated as ‘Cloud
Communications Partner’, and one of
the key sponsors for the ‘The Economic
Times Insurance 2nd
Annual Summit 2015’ held on September 23, 2015 in Mumbai.
Hosted by The Economic Times, this annual event was aimed bring
together leaders from insurance industry to contemplate on relevant
topics like policy & regulatory changes, insurance in financial
inclusion, technology and consumer awareness strategies.
The event was attended by the CXO level leaders
from the Insurance Industry. Our Chief Growth Officer, Anurag
Banerjee, moderated a high profile panel discussion on Customer
Engagement in the Insurance Industry which was attended by the likes
of G Durgadas, MD & CEO, SBI Life Insurance, Milan Naik, Country
Head – Marketing & Institutional Business, Liberty Videocon
General Insurance, Sanjay Tripathy, Sr. EVP & Head – Marketing,
Product, Analytics, Digital & E-Commerce, HDFC Standard Life
Insurance among few others. The Panel discussion lasted 90 minutes
and was highly engaging as it brought out the various pain points
that the Insurance Industry is facing with engaging with their
customers and keeping them on the plans or really long durations of
15-20 years or longer. It also gave an insight on the various
measures being taken by the Insurance companies to engage their
customers in the fiercely competitive digital world. Anurag was
applauded for his ability to flawlessly moderate the session and
making it highly interactive for the attendees as well.
The event gave Ozonetel to showcase its products and services via the
Kiosk and an opportunity for the team to interact on a one-on-one
basis with the Industry stalwarts.
Commenting on the event, Anurag said, “We
believe the insurance market in India
largely remains an under-penetrated market. At
Ozonetel we have consistently partnered with various insurance
players with the objective to help them ‘Connect,
Communicate and Engage’ with their
customers throughout the customer life cycle. Our
products address most of the challenges that this industry faces be
it providing structured and seamless communication through various
touch points, personalized communication, help to increase rural
share, increase customer loyalty, retention and satisfaction, etc.”
According to a report, the
Indian life insurance sector is likely to grow between 12-15% in
financial year 2015 -16 and will be marked with much increased reach,
premiums and density. Further, plans from regulatory agency IRDA to
introduce newer channels for distribution such as insurance marketing
firms only adds to the optimistic outlook.
With the ability to reach 4 billion consumers
across 150 countries, Ozonetel
products support brands to help drive sales higher, create more
impressions per dollar and engage with them with well-timed content.
It is the only Telco grade multi-channel communication platform on
the cloud in India.
