Contact centers have been using social media as a channel for a while now. They use Facebook, LinkedIn, Twitter, and even Google+ to connect with leads and customers. But, have you ever thought of using WhatsApp? I get it – WhatsApp is a simple messaging app and it does not have the same functionality that other social networks have. But, that shouldn’t stop you from exploring this channel. WhatsApp has more than1 billion active users. This is more than any other messaging app in the world. Plus, WhatsApp is the fastest growing social network. It is the number one messaging app in India, Brazil, and South Africa. I know that WhatsApp is not a social network, but when you start a conversation with a prospect, the prospect will see your company’s name and contact details right under your contact details. This is a great way to start a conversation with your prospect and to set the tone for future interactions. Plus, since WhatsApp is a messaging app, sales reps can send product update
Our hits and misses while building a scalable cloud telephony platform KooKoo, Ozonetel.