Every business, whether it’s B2B, B2C, C2B or C2B need “leads” for existence, it’s like oxygen for the business world. In bookish language “a lead is a prospect customer , whose contact information you are having”. Lead is also a first step towards sales. Outbound marketing (television ads, Print Ads, Cold calls, sponsorship etc.) was preferred method of lead generation for years. With digitization and widespread usage of internet the inbound marketing technique has taken the front seat, it’s a most preferred way of lead generation. Inbound marketing is very cost effective, measurable and gives better RoI . The simple inbound marketing techniques are SEO, publishing blogs, articles, white paper, Paid search marketing, social media marketing etc. People also call it by different name “digital marketing” ”web marketing” ”online marketing”. All the inbound marketing technique, mentioned above just helps to bring traffic to the landing page or home page. But the visitors wou...
Our hits and misses while building a scalable cloud telephony platform KooKoo, Ozonetel.