Cloud Telephony Experiments

We at Ozonetel have come out with a new tool that can help you track your marketing ROI. The general customer flow goes something like this: 1. Customer searches on the web 2. Customer clicks on your ad. 3. Customer lands up on your site. 4. Customer browses the site. 5. Some customers call. 6. Some of them buy and some move on. Now, the web tools like Google Analytics, Mixpanel, Kissmetrics etc allow you to track the flow from start to end and you can make optimizations on how make more people buy. The problem comes with step 5 above. What happens with the customers who call? Did they continue on the site after the call? Did they leave after the call? What was told in the call? There can be lot of optimizations done to handle the customers who call and this is where we come in. We have a simple tool which will help you track this communication. We enable this by sharing a simple javascript code which you put in your landing pages corresponding to different campaigns...

It has always been the goal of KooKoo to marry the web world with the telecom world. If you look at the web world, there are a host of services which analyze user behavior on websites and this helps in user retention, reducing bounce rates etc. But the same is lacking in the telecom world. Wouldn't it be great if we could just use the web analytic engines and apply them to the telecom domain. That's exactly what we plan to do in this blog post. We will show you how you can link your KooKoo code with Mixpanel so that you can do call analytics using Mixpanel . For our example, lets take a simple scenario. Let's say we are a deals site and we are providing deals on phone. Every day we offer 2 deals and we want to track. If the customers choose a deal, they can either buy directly or talk to an agent. The code for this in KooKoo can be found at ( Initial Code ) As you can see, this is plain vanilla KooKoo code which asks the user to select a deal and processes the...