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Tracking your Marketing ROI using Cloud Telephony

By C Chaitanya
We at Ozonetel have come out with a new tool that can help you track your marketing ROI. The general customer flow goes something like this:

1. Customer searches on the web
2. Customer clicks on your ad.
3. Customer lands up on your site.
4. Customer browses the site.
5. Some customers call.
6. Some of them buy and some move on.

Now, the web tools like Google Analytics, Mixpanel, Kissmetrics etc allow you to track the flow from start to end and you can make optimizations on how make more people buy. The problem comes with step 5 above.
What happens with the customers who call?
Did they continue on the site after the call?
Did they leave after the call?
What was told in the call?

There can be lot of optimizations done to handle the customers who call and this is where we come in. We have a simple tool which will help you track this communication.

We enable this by sharing a simple javascript code which you put in your landing pages corresponding to different campaigns.

So when customers visit your site and call your call center we track that and update your analytics(Google,Mixpanel etc)

So now your callers can be tracked just like your web visitors as shown below.


Get Caller details and other info right in Google analyics. Get information about real-time callers to your call center etc.

This works best with our call center product Cloudagent.

If you want to try this out for your campaigns, just drop us a mail at sales@ozonetel.com or go to http://ozonetel.com/signup.html

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