Tracking your Marketing ROI using Cloud Telephony

We at Ozonetel have come out with a new tool that can help you track your marketing ROI. The general customer flow goes something like this:

1. Customer searches on the web
2. Customer clicks on your ad.
3. Customer lands up on your site.
4. Customer browses the site.
5. Some customers call.
6. Some of them buy and some move on.

Now, the web tools like Google Analytics, Mixpanel, Kissmetrics etc allow you to track the flow from start to end and you can make optimizations on how make more people buy. The problem comes with step 5 above.
What happens with the customers who call?
Did they continue on the site after the call?
Did they leave after the call?
What was told in the call?

There can be lot of optimizations done to handle the customers who call and this is where we come in. We have a simple tool which will help you track this communication.

We enable this by sharing a simple javascript code which you put in your landing pages corresponding to different campaigns.

So when customers visit your site and call your call center we track that and update your analytics(Google,Mixpanel etc)

So now your callers can be tracked just like your web visitors as shown below.

Get Caller details and other info right in Google analyics. Get information about real-time callers to your call center etc.

This works best with our call center product Cloudagent.

If you want to try this out for your campaigns, just drop us a mail at sales@ozonetel.com or go to http://ozonetel.com/signup.html

Integrating Arborjs with Angular to create a live calls dashboard

Arborjs is a cool graph visualization library. Angular is one of the best JavaScript frameworks and we have been using Angular in a lot of our front end development. When you handle millions of calls, proper visualization becomes very important. Without proper visualization, you can get lost in the mountains of data. So we spend a lot of time to come up with good visualizations to represent the data. Since we loved the cool way in which Arbor represented graph data, we could not wait to hook it up with Angular. Because of Angular's two way data binding, when you hook up Angularjs with Arbor.js you can get a dynamically updated visualization of graph data with cool animations. To give back to the community, we have put up the code online at Github . Basically we have created an Angularjs directive for Arborjs. Please feel free to fork the code and add extensions and use it for your own visualizations. The code is self explanatory with comments inline. Best way to get s

First Post

In this blog, I will be talking about my experiences in trying to build a cloud telephony platform , KooKoo . Along the way I will also be talking about different design choices I made, good programming practices and the IVR domain in general. For technoratti: NNFJW8EW86C3

Google's approach to business communication

Google has been making silent moves in the business communication space. Google has mostly lost the instant messaging wars. But it does not want to lose the business communication war. WhatsApp, Instagram, Twitter and Facebook have been making their own moves to enable businesses to reach their customers through their channels. Its all about who has control over the communication channels. Especially communication which leads to business. That's where the money is. Currently, Google is the king of search and most online transactions start with a Google search. FB, Amazon, Apple and others want to change that. They want the search to start on their properties. And they have started making the moves. WhatsApp business allows small businesses to conduct their transactions on WhatsApp. FB and Instagram have long supported small businesses to manage their business on their channels. Apple has also made some nice moves with Apple business chat. They have integrated a whole shopping expe

Cloud Telephony Experiments

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