Rant start : Have been seeing and hearing a lot about digital payments in India and how it will make us the best country in the world and how it will solve all our problems. And the path chosen by our tech brethren to move payments in India along the digital path is through apps. Because you know, apps are sexy. Apps are the in thing. Apps are the next best thing since sliced bread. Apps allow you to track the customers. Profile them . Make money out of them. Only problem, majority of India does not have a smartphone and those who have, do not want to install too many apps. The funny thing is, if you really want to enable consumers to transact digitally, there is a ready made channel available. It does not even need an Internet connection. It does not even need a user to be literate. Its the lowly voice channel on the telco networks. And on that channel we can build the original apps, also known as IVRs . But IVRs are not sexy. They just get the job done. And marketing ...
Our hits and misses while building a scalable cloud telephony platform KooKoo, Ozonetel.