Friday, June 12, 2015

Marketing metrics for India B2B

Earlier, we did SaaS metrics for India B2B. Continuing in the same vein of transparency, in this blog post we are going to share our marketing metrics so that others who are starting up can use it for benchmarking purposes.

Just to be clear, we do not have a dedicated marketing team(yet) and these metrics most probably are not the best that can be done. So the following are some of the numbers

Paid versus Inbound marketing ratio: 50%
Cost of lead: Rs.1000(Averaged out)
CTR: 6-8%
CPC: ~Rs.50
Conversion rate(Signups): 10%

Its actually surprising how much of a machine paid marketing is. We can control the valve and increase or decrease leads based on the cost of the lead. I think this means we have not yet reached saturation point and can invest more in marketing right now.

I will share learnings in another blog post. Wanted to use this post more as just a benchmarking tool.

Please share your numbers in the comments below. Also let us know if we can improve our numbers somehow. What has been your experience?