Use Case:
Customers can call to register with a website. Websites publish a phone number which users can call to register.
Customers can call to register with a website. Websites publish a phone number which users can call to register.
Solution:
1.Publish phone number for the website.
2.When the customer calls the KooKoo number, KooKoo passes the caller id in the "cid" parameter.
3.Check if it is a first time caller. If yes, generate a random password and send it as an SMS to the user.
4.User can immediately login and change his settings like updating password, adding email id etc.
Advantages:
Automatic verification of users happens as they provide the phone number.
Faster registration as users just make a call rather than going through captchas, registration forms etc
Disadvantages:
Obviously, as this is a new process there can be an unexpected loophole. This is just an idea and still has to be validated.
Almost all eCommerce sites who need a registration for order tracking etc or for one time registrations, this might be a better option as it is faster.