Friday, November 4, 2016

Chat bots and TV shows-Big Boss Bot

TV shows have always been a one way street. Its not without reason that the TV is known as the idiot box.
But thats about to change with the advent of bots. Chat bots provide a medium where TV viewers can interact at real time with a TV show. Who knows maybe in the future viewers can even control the flow of a show using chat bots.
Imagine you vote on live TV if a character is supposed to be killed off or not ;)
Allow people to take videos of recipes and post it to be featured on Masterchef etc. The ideas are limitless.

A small step was made in this direction recently when one of the biggest TV shows in India, Bigg Boss, started interacting with the viewers on FB messenger. A big thanks to our WPP partners, Tenth Avenue, for making this deal happen and also for the awesome creative ideas they bring to the table.

So what does the Big Boss bot do?
  • Viewers can get the basic show information like details about the contestant.
  • Immediate & 24/7 response – Viewers will get immediate response for basic queries.
  • Personalized answers – Viewers will be greeted with personalized messages
  • No download- Viewers don’t have to install app, just search "bigg boss" in Facebook messenger.
  • Voting – Weekly viewers voting is a crucial part of Bigg Boss and this can be done via the FB chat bot itself.
These are just baby steps in trying to bring an old medium and a new medium together. Already we see huge response from viewers and I will share some numbers in a later blog post.
So yes, now you can have a TV show as your friend and you can chat with it. Go ahead and become friends with Bigg Boss :)