Number masking has become popular now a days because of its adoption by the new startups like Uber , Ola and others. Though its been talked about now, its not new. In fact when we launched KooKoo in 2010, this was one of the first application of the cloud telephony platform along with missed call applications. And a lot of startups including Zomato used KooKoo to build their own virtual number solutions. Since it has become popular now, a lot of customers are asking for this. And since number masking can be achieved in many ways, I thought I will do a blog post on the different models and their pros and cons. Photo Credit : Flickr Multiple models of number masking 1. DID: This is the most popular model. Just take landline numbers and map them to your customer numbers. Advantage: Its simple to implement and works well. Disadvantage: Its harder to get local numbers in Tier 2 and Tier 3 cities as a lot of cloud telephony players dont have presence there. Though
Our hits and misses while building a scalable cloud telephony platform KooKoo, Ozonetel.