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Showing posts from February, 2014

Wake Up Indian Customer

Many theories have been put forth on how to improve the startup ecosystem in India and how we have to move away from a services country to a product country. And just like everyone, I have a theory. I don't think the main trigger for us to become a product country is in having more incubators, more angels, more mentors, more VCs, more funding, more exits etc. Of course, they all help. But the main trigger, according to me, is the CUSTOMER . As long as we the customers are content with the products and level of service, businesses will not innovate. They will not push the boundaries as they think the customers are happy. Customers have to speak out and demand a higher level and Indian businesses will deliver. I want faster delivery of the goods I ordered online and I want to track the delivery. I want more items to shop online. Tell that to the ecommerce store you bought the goods from. I am not happy that I have to wait for the doctors endlessly. I want to setup appointments