Skip to main content

KooKoo powering Hackathon by HUL

By C Chaitanya
We at Ozonetel have been working with Unilever since last couple of years. We have worked on them with innovative products like Kan Khajura Tesan and multiple on pack campaigns.
Now we are partnering with them for a hackathon. So FMCGs also are on the hackathon bandwagon to encourage innovation :)
So, Want to gamify consumer behavior? Use KooKoo cloud telephony and show to Unilever. This is a very good way to get noticed by Unilever.
KooKoo has been used by innovatively by different startups to manage consumer interaction. Zipdial was started on KooKoo. Multiple startups are using KooKoo to power their brand messages. Now HUL wants you to hack a solution to gamify consumer behavior. 
Build missed call based games. Connect to celebrities. Mix offline and online worlds by creating a pack based game. Build a phone based Tinder for Axe. Create a phone regime for shining hair using TREsemme. Change behavior and make people brush at night for Pepsodent. The ideas are limitless.

Contest details are at https://www.hackerearth.com/sprints/hul-hackathon-powered-by-ozontel/

Popular posts from this blog

Cloud Telephony-History and state of the art

By C Chaitanya
Well, its been 11 years since Twilio launched their voice API in November 2008. I would say that was a major turning point in the cloud telephony industry. Before that, for people to build telephony applications, you either had to depend on proprietary platforms like Avaya dialog designer or build on arcane technologies like VXML which again was supported at varying degrees by the incumbents. Enter Twilio with their voice API and the industry changed for the better. Since it's been almost 11 years now I thought now might be a good time to do a comprehensive review of the cloud telephony industry as a whole in general and in India in particular. The Beginning Twilio was undoubtedly the startup which ushered in the era of cloud telephony. They started in November 2008. At that time in India, we at Ozonetel had launched a hosted VXML platform. There were no takers. After all who coded in VXML :) So when Twilio launched and we saw them take off, we immediately realized tha...
Read more

Google's approach to business communication

By C Chaitanya
 Google has been making silent moves in the business communication space. Google has mostly lost the instant messaging wars. But it does not want to lose the business communication war. WhatsApp, Instagram, Twitter and Facebook have been making their own moves to enable businesses to reach their customers through their channels. Its all about who has control over the communication channels. Especially communication which leads to business. That's where the money is. Currently, Google is the king of search and most online transactions start with a Google search. FB, Amazon, Apple and others want to change that. They want the search to start on their properties. And they have started making the moves. WhatsApp business allows small businesses to conduct their transactions on WhatsApp. FB and Instagram have long supported small businesses to manage their business on their channels. Apple has also made some nice moves with Apple business chat. They have integrated a whole shopping expe...
Read more

Telugu ASR speech data collection

By C Chaitanya
Image Source: IIIT-H Developing an indigenous ASR for Indian languages has been a goal for us since a long time. In that regard we have been experimenting a lot, trying out various neural network architectures.  While doing these experiments we found that there was no good dataset for Indian languages. While discussing with IIIT professors we got to know that the government of India was also exploring options to generate a good dataset. We immediately offered our help and our platform for this endeavor. So, as a starting step we have come up with a few campaigns to encourage users to donate speech data. We wanted to make it fun, so our first few campaigns are along the lines of JAMs(Just a Minute speech topics) etc. A topic will be provided and you need to speak for a minute on that topic. We have started this campaign for college students to start with. Of course anyone can participate and contribute their data. The more the merrier :) We will adding a lot more innovative ways ut...
Read more