Skip to main content

Selling to Indian SMEs

The other day, I saw a post from one of our competitors on how they never visit a customer and do the sale on the phone or over email. In fact they were wiling to let go of a customer if the customer insisted on a visit.

Well, to each his own. But being a bootstrapped company, we cannot afford that pleasure. For us, customer is king and if he wants us to visit him to close the deal, we will gladly do that.

I can write about how cool it is to sell over the phone and give some anecdotes on how quickly we closed some deals on the phone using some innovative techniques. They make for good stories. Stories that we want to listen. Stories that VCs want to listen.

Nobody wants to listen to the story of the hard working sales guy, who made 4 visits to a single customer across the town through the traffic in peak hour.

But thats the story that is getting us the money. And we live that story everyday.

That is exactly the reason we have a sales team in almost 10 locations across India. We have the Feet on Street because we want to be near to our customers. Because we understand that every region in India has their own issues and requirements.

So, my advice is simple. Go ahead and read the innovative startup stories and try to emulate them. But also be ready to invest in a good sales team in case the innovations dont work out. Sometimes, the tried and tested things work out. Especially in B2B space.

And for businesses in India, in case someone is not willing to visit you, you can call us at 1-800-200-0820 or email us at sales@ozonetel.com. We will gladly come visit you anytime of the day and explain how our products can help your business :)

Popular posts from this blog

First Post

In this blog, I will be talking about my experiences in trying to build a cloud telephony platform , KooKoo . Along the way I will also be talking about different design choices I made, good programming practices and the IVR domain in general. For technoratti: NNFJW8EW86C3

Integrating Arborjs with Angular to create a live calls dashboard

Arborjs  is a cool graph visualization library. Angular  is one of the best JavaScript frameworks and we have been using Angular in a lot of our front end development. When you handle millions of calls, proper visualization becomes very important. Without proper visualization, you can get lost in the mountains of data. So we spend a lot of time to come up with good visualizations to represent the data. Since we loved the cool way in which Arbor represented graph data, we could not wait to hook it up with Angular. Because of Angular's two way data binding, when you hook up Angularjs with Arbor.js you can get a dynamically updated visualization of graph data with cool animations. To give back to the community, we have put up the code online at Github . Basically we have created an Angularjs directive for Arborjs. Please feel free to fork the code and add extensions and use it for your own visualizations. The code is self explanatory with comments inline. Best way to get s

Google's approach to business communication

 Google has been making silent moves in the business communication space. Google has mostly lost the instant messaging wars. But it does not want to lose the business communication war. WhatsApp, Instagram, Twitter and Facebook have been making their own moves to enable businesses to reach their customers through their channels. Its all about who has control over the communication channels. Especially communication which leads to business. That's where the money is. Currently, Google is the king of search and most online transactions start with a Google search. FB, Amazon, Apple and others want to change that. They want the search to start on their properties. And they have started making the moves. WhatsApp business allows small businesses to conduct their transactions on WhatsApp. FB and Instagram have long supported small businesses to manage their business on their channels. Apple has also made some nice moves with Apple business chat. They have integrated a whole shopping expe